A Family Tradition of Barbering
Welcome to the heart of Willie's Barber Shop. For us, barbering is more than a service—it's a legacy passed from father to son, built on trust, skill, and genuine care for our Santa Barbara community.
A Santa Barbara Tradition Since Day One
Willie's Barber Shop isn't just a business—it's a family legacy. Founded by Willie Rodriguez, our story began with a simple chair, a steady hand, and a deep commitment to the craft of traditional barbering.
What started as a one-man operation has grown into a father-son partnership, with Gilbert Rodriguez joining to carry the torch. Together, we've built more than a shop; we've created a community hub where conversation flows as easily as the clippers.
Rooted in Family
Every cut and shave is infused with the values we hold at home: respect, attention to detail, and genuine care for every person who walks through our door.
Honoring Tradition
We preserve the timeless techniques of barbering—the straight razor shave, the classic taper, the personal touch—that modern shops often overlook.
Built on Community
Our regulars aren't just customers; they're friends. We've listened to stories, shared laughs, and provided a consistent, welcoming space in the heart of Santa Barbara for years.
"Our chair is always open. Come for the haircut, stay for the conversation."
— Willie & Gilbert Rodriguez
Our Home
12 W Figueroa St, Santa Barbara
Serving the community with walk-in welcome hours every Tuesday & Wednesday.
Meet Our Family
At Willie's Barber Shop, you're not just a customer—you're part of the family. For years, our father-son team has been providing Santa Barbara with classic, quality barbering.
Willie Rodriguez
Founder & Master Barber
With decades of experience, Willie brings the true art of traditional barbering to every cut and shave. His steady hands and attention to detail ensure you leave looking your absolute best.
Gilbert Rodriguez
Barber & Shop Manager
Gilbert grew up in the shop and carries on the family tradition with modern precision. He specializes in classic styles and ensuring every visit is comfortable and welcoming.
Our Approach
Together, we believe in quality craftsmanship, genuine conversation, and making sure you feel right at home. Whether you're a regular or a first-time walk-in, you'll get the same friendly, professional service that has defined our shop for generations.